Campaign Brief
Campaign Brief
Promote the MasterPals App
Promote the MasterPals App
Promote the MasterPals App
MasterPals - Turn any 🤳 photo into 🤤 food.
Take screenshots of insane TikTok cheesecakes – and get a low lactose version
Snap photos of top notch restaurant entrées – and make it on a budget
…or your half empty fridge – and cook a nutritious super tasty lunch
Foodify anything, based on your preferences. MasterPals makes it possible for anyone to eat well.
MasterPals App Store page
MasterPals - Turn any 🤳 photo into 🤤 food.
Take screenshots of insane TikTok cheesecakes – and get a low lactose version
Snap photos of top notch restaurant entrées – and make it on a budget
…or your half empty fridge – and cook a nutritious super tasty lunch
Foodify anything, based on your preferences. MasterPals makes it possible for anyone to eat well.
MasterPals App Store page

You will receive a coupon from us that gives you 1 year free access.
You will receive a coupon from us that gives you 1 year free access.
Promotion Guidelines
✅ Show yourself using the app. Focus on using the app over talking about it.
✅ It isn’t necessary to mention the name of the app. The key thing is that you show how useful and amazing it is. That will get your viewers interested, and they will then go to the comments to find out more.
✅ Create a video that fits your account, that you think your followers will like.
✅ Send us a link when your video is live. We will then post a comment on the video. You must pin that comment. In the comment we will mention the name of the app and invite viewers to ask questions.
✅ The video must remain on your account for at least 12 months
✅ When posting, on the Post screen, tap “More options”, turn the “Disclose video content setting” on. This ensure you're following TikTok guidelines on promoted content. This has no impact on TikTok's algorithms.
✅ Follow the @masterpals account on TikTok
Promotion Guidelines
✅ Show yourself using the app. Focus on using the app over talking about it.
✅ It isn’t necessary to mention the name of the app. The key thing is that you show how useful and amazing it is. That will get your viewers interested, and they will then go to the comments to find out more.
✅ Create a video that fits your account, that you think your followers will like.
✅ Send us a link when your video is live. We will then post a comment on the video. You must pin that comment. In the comment we will mention the name of the app and invite viewers to ask questions.
✅ The video must remain on your account for at least 12 months
✅ When posting, on the Post screen, tap “More options”, turn the “Disclose video content setting” on. This ensure you're following TikTok guidelines on promoted content. This has no impact on TikTok's algorithms.
✅ Follow the @masterpals account on TikTok
Join the community
Gain momentum by following our tiktok @masterpals. It's a great place to get tips and see content from other creators like you.
Join the community
Gain momentum by following our tiktok @masterpals. It's a great place to get tips and see content from other creators like you.
🧑🎤 INSPO SECTION 👨🎤
🧑🎤 INSPO SECTION 👨🎤
Thought Starters
"Cook with what you have at home" → Take a photo of a couple of food items and ask for an easy recipe.
“AI Makes My High-Protein/Keto Meal Plan” → Use MasterPals to customize recipes to fit macros. Or take a pic of a dish and ask for macros / calorie count.
“Recreate This Dish at Home – AI’s Take” → Take a photo of a restaurant dish and ask how to make it at home.
See screenshots below for more inspiration.
Thought Starters
"Cook with what you have at home" → Take a photo of a couple of food items and ask for an easy recipe.
“AI Makes My High-Protein/Keto Meal Plan” → Use MasterPals to customize recipes to fit macros. Or take a pic of a dish and ask for macros / calorie count.
“Recreate This Dish at Home – AI’s Take” → Take a photo of a restaurant dish and ask how to make it at home.
See screenshots below for more inspiration.



Guide to getting more views
A long watch time is crucial: Make a video that keeps people watching for as long as possible - mention that you will show something at the end, talk about an insight and wait until the end to show it, and so on. The majority of your viewers need to watch at least a third of your video.
Lots of comments tell TikTok that the content is engaging: Get people to leave comments. Ask questions, ask for their tips, …
It’s all about the first hour: The first hour after the video is live is crucial. Hang out in the app, answer comments immediately, get friends to like, watch, watch, watch, and comment.
Guide to getting more views
A long watch time is crucial: Make a video that keeps people watching for as long as possible - mention that you will show something at the end, talk about an insight and wait until the end to show it, and so on. The majority of your viewers need to watch at least a third of your video.
Lots of comments tell TikTok that the content is engaging: Get people to leave comments. Ask questions, ask for their suggestions, …
It’s all about the first hour: The first hour after the video is live is crucial. Hang out in the app, answer comments immediately, get friends to like, watch, watch, watch, and comment.
Guide to getting more views
A long watch time is crucial: Make a video that keeps people watching for as long as possible - mention that you will show something at the end, talk about an insight and wait until the end to show it, and so on. The majority of your viewers need to watch at least a third of your video.
Lots of comments tell TikTok that the content is engaging: Get people to leave comments. Ask questions, ask for their tips, …
It’s all about the first hour: The first hour after the video is live is crucial. Hang out in the app, answer comments immediately, get friends to like, watch, watch, watch, and comment.